P&I speaks to the decision-makers who have the ability to move markets
P&I’s audience controls more than $29 trillion in professionally managed, institutional assets
Reach the decision makers who control these assets
P&I reaches an executive-level audience at the nation’s largest retirement funds, endowments, foundations investment consulting and asset management firms. Our controlled audience of professional investors delivers a uniquely qualified group that provides an incredibly efficient media buy with NO WASTE. Our 50,000 subscribers (150,000 readers) are all decision-makers in the professional investment community.
P&I reaches executives that work for organizations with an average of $5.9 billion in retirement assets – 71% are employed by firms with over $100 million in retirement assets
48% of pionline.com readers hold executive titles including Chairman, President, CEO, Owner, Partner, CFO, CIO and Executive Vice President
73% of P&I readers select, authorize or recommend the purchase of financial services including investment management, performance monitoring, DC/401(k) plans, investment consulting and employee benefits - 72% of P&I readers are involved with the purchase of investment products or services
Market Reach: Access to Assets
Over 72% of gatekeepers at the largest U.S. corporate, government and union funds, educational institutions and foundations receive Pensions & Investments. That’s second only to the Wall Street Journal. Among the top 1,000 money management firms, 73% of all chief investment officers and directors of investment regularly read P&I. (3 out of 4 issues)¹
Source: 2010 Pensions & Investments Subscriber Study 2011; Professional Money Study - Erdos & Morgan
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